I help ideas transform into brands and products that connect. My work blends strategy, design, and communication — always led by curiosity and purpose.
Eduardo Piaggio
IT Manager @YPF
"I would not hesitate to recommend Oriana as a qualified professional for leading complex cultural change processes. Even though my perspective is primarily professional, it’s easy to see in her daily interactions that beyond her talent, Oriana is a genuinely kind and thoughtful person."
Camila Zopatti
Compliance Manager @PwC
"Oriana is a results-driven professional, fully committed to achieving goals. Her leadership style is empathetic, instructive, and collaborative, while maintaining strong technical skills. I have learned a great deal from her way of managing and solving problems. Creativity, excellence, and commitment define her contribution to projects and companies."
Victoria Notte
Experience Manager @Arcor
"Working with Oriana was a great learning experience for me, as I consider her to be highly professional and generous. She has remarkable adaptability to different profiles and work environments, which I witnessed firsthand while collaborating in various countries with diverse audiences. I recommend her 100% to anyone seeking an excellent team member who is highly responsible and detail-oriented."
Eduardo Piaggio
IT Manager @YPF
"I would not hesitate to recommend Oriana as a qualified professional for leading complex cultural change processes. Even though my perspective is primarily professional, it’s easy to see in her daily interactions that beyond her talent, Oriana is a genuinely kind and thoughtful person."
Camila Zopatti
Compliance Manager @PwC
"Oriana is a results-driven professional, fully committed to achieving goals. Her leadership style is empathetic, instructive, and collaborative, while maintaining strong technical skills. I have learned a great deal from her way of managing and solving problems. Creativity, excellence, and commitment define her contribution to projects and companies."
Victoria Notte
Experience Manager @Arcor
"Working with Oriana was a great learning experience for me, as I consider her to be highly professional and generous. She has remarkable adaptability to different profiles and work environments, which I witnessed firsthand while collaborating in various countries with diverse audiences. I recommend her 100% to anyone seeking an excellent team member who is highly responsible and detail-oriented."
Eduardo Piaggio
IT Manager @YPF
"I would not hesitate to recommend Oriana as a qualified professional for leading complex cultural change processes. Even though my perspective is primarily professional, it’s easy to see in her daily interactions that beyond her talent, Oriana is a genuinely kind and thoughtful person."
Camila Zopatti
Compliance Manager @PwC
"Oriana is a results-driven professional, fully committed to achieving goals. Her leadership style is empathetic, instructive, and collaborative, while maintaining strong technical skills. I have learned a great deal from her way of managing and solving problems. Creativity, excellence, and commitment define her contribution to projects and companies."
Victoria Notte
Experience Manager @Arcor
"Working with Oriana was a great learning experience for me, as I consider her to be highly professional and generous. She has remarkable adaptability to different profiles and work environments, which I witnessed firsthand while collaborating in various countries with diverse audiences. I recommend her 100% to anyone seeking an excellent team member who is highly responsible and detail-oriented."
About Me
I bring over a decade of experience shaping brands, products, and teams into meaningful, connected experiences.
I’m a results-driven creative with over a decade of experience in branding, UX/UI, communication, and project leadership. I design digital and visual environments that balance aesthetics with strategy, ensuring every detail serves a clear purpose. My work bridges creativity, functionality, and human connection to create solutions that inspire trust and drive engagement.
Beyond design, I have led projects through organizational change, navigating cultural and operational contexts to translate business goals into human-centred, team-ready solutions. Having worked across multiple countries and industries, I adapt quickly to diverse environments, building processes that empower teams, foster collaboration, and deliver measurable impact.
Work experiences
Brand & Digital Experience Manager
Adalove
2023 - Present
Brand & UX/UI Design consultant
Freelance
2022-Present
Business Transformation Manager
Adalove
2019-2022
Change Management Lead
Interaxa Latam
2019
Senior Change Management
Axonier Consulting
2016-2019
Functional Analyst
Accendo IT
2016-2019
Brand & Digital Experience Manager
Adalove
2023 - Present
Brand & UX/UI Design consultant
Freelance
2022-Present
Business Transformation Manager
Adalove
2019-2022
Change Management Lead
Interaxa Latam
2019
Senior Change Management
Axonier Consulting
2016-2019
Functional Analyst
Accendo IT
2016-2019
Brand & Digital Experience Manager
Adalove
2023 - Present
Brand & UX/UI Design consultant
Freelance
2022-Present
Business Transformation Manager
Adalove
2019-2022
Change Management Lead
Interaxa Latam
2019
Senior Change Management
Axonier Consulting
2016-2019
Functional Analyst
Accendo IT
2016-2019
My stacks
Adobe suite
Main suite for designing ideas
ChatGPT
Using and understanding AI as a tool and assistant
Figma
My main powerful design tool for creating intuitive user interfaces
Framer
My main tool for building interactive websites
VS Code
The easiest way to transform projects into code
Slack
My go-to for seamless client and team communication
Adobe suite
Main suite for designing ideas
ChatGPT
Using and understanding AI as a tool and assistant
Figma
My main powerful design tool for creating intuitive user interfaces
Framer
My main tool for building interactive websites
VS Code
The easiest way to transform projects into code
Slack
My go-to for seamless client and team communication
Adobe suite
Main suite for designing ideas
ChatGPT
Using and understanding AI as a tool and assistant
Figma
My main powerful design tool for creating intuitive user interfaces
Framer
My main tool for building interactive websites
VS Code
The easiest way to transform projects into code
Slack
My go-to for seamless client and team communication
