Creatively understanding an amazing brand.

This project analyzes IKEA's brand positioning, competitive landscape, and marketing strategies, while also designing a structure that aligns with IKEA's brand concepts, colours, and values. It highlights how IKEA stands out through design, affordability, and customer experience, while exploring its competitive edge against brands like Walmart, Home Depot, and Wayfair. By examining recent campaigns and audience reactions, this work uncovers IKEA's approach to balancing innovation, sustainability, and design nostalgia.

The research also includes the persona analysis, understanding IKEA's target audience, and its value proposition canvas.

Research is key to designing projects. It allows you to merge creativity, societal trends, and data into results.
Check the entire presentation here.