For Inmigrante, a restaurant in Toronto, I designed the label for their house beer, Inmigrante Lager. The visual direction followed the identity of the existing logo, keeping the label clean, modern, and aligned with the restaurant’s established brand.

As part of the creative process, I developed and presented several alternative design routes, exploring more adventurous graphic concepts and colour combinations. However, the client decided to stay true to their core logo and branding, choosing a minimalist label that highlights the name Inmigrante with clarity and impact.

The final design reflects a straightforward, authentic expression of the brand, celebrating simplicity, recognisability, and the essence of the restaurant’s identity in a product that feels both familiar and distinctive.